Branding
BUREAU DES ETUDIANT ENCG FES
The Bureau des Étudiants (BDE) ENCG Fès brand was created to embody resilience, solidarity, and hope. Using the phoenix as its main symbol, the identity reflects the strength and optimism of the student community, while promoting unity and impactful action.
Year :
2025
Industry :
Education
Client :
ENCG (École nationale de commerce et de gestion de Fès)
Project Duration :
2 weeks
Problem :
The student community needed a strong and recognizable identity that could represent its values, foster belonging, and amplify its presence both inside and outside the institution. Without a defined brand, the BDE’s initiatives risked lacking visibility and cohesion.
Solution :
The phoenix was chosen as the emblematic figure, symbolizing renewal, resilience, and collective strength. Combined with a modern design system, this visual identity transmits energy, optimism, and solidarity.
It ensures consistency across communication while giving students a strong, unifying symbol to rally behind.
Challenge :
To build a fresh, professional, and inspiring identity from scratch, one that resonates with students, adapts across multiple platforms, and positions the BDE as a true representative of the ENCG Fès spirit.
Summary :
The creation of the BDE ENCG Fès brand provided students with a powerful visual identity that inspires collaboration and unity.
More than just a logo, it serves as a symbol of resilience and ambition, reflecting the essence of ENCG Fès student life.
More Projects
Branding
BUREAU DES ETUDIANT ENCG FES
The Bureau des Étudiants (BDE) ENCG Fès brand was created to embody resilience, solidarity, and hope. Using the phoenix as its main symbol, the identity reflects the strength and optimism of the student community, while promoting unity and impactful action.
Year :
2025
Industry :
Education
Client :
ENCG (École nationale de commerce et de gestion de Fès)
Project Duration :
2 weeks
Problem :
The student community needed a strong and recognizable identity that could represent its values, foster belonging, and amplify its presence both inside and outside the institution. Without a defined brand, the BDE’s initiatives risked lacking visibility and cohesion.
Solution :
The phoenix was chosen as the emblematic figure, symbolizing renewal, resilience, and collective strength. Combined with a modern design system, this visual identity transmits energy, optimism, and solidarity.
It ensures consistency across communication while giving students a strong, unifying symbol to rally behind.
Challenge :
To build a fresh, professional, and inspiring identity from scratch, one that resonates with students, adapts across multiple platforms, and positions the BDE as a true representative of the ENCG Fès spirit.
Summary :
The creation of the BDE ENCG Fès brand provided students with a powerful visual identity that inspires collaboration and unity.
More than just a logo, it serves as a symbol of resilience and ambition, reflecting the essence of ENCG Fès student life.
More Projects
Branding
BUREAU DES ETUDIANT ENCG FES
The Bureau des Étudiants (BDE) ENCG Fès brand was created to embody resilience, solidarity, and hope. Using the phoenix as its main symbol, the identity reflects the strength and optimism of the student community, while promoting unity and impactful action.
Year :
2025
Industry :
Education
Client :
ENCG (École nationale de commerce et de gestion de Fès)
Project Duration :
2 weeks
Problem :
The student community needed a strong and recognizable identity that could represent its values, foster belonging, and amplify its presence both inside and outside the institution. Without a defined brand, the BDE’s initiatives risked lacking visibility and cohesion.
Solution :
The phoenix was chosen as the emblematic figure, symbolizing renewal, resilience, and collective strength. Combined with a modern design system, this visual identity transmits energy, optimism, and solidarity.
It ensures consistency across communication while giving students a strong, unifying symbol to rally behind.
Challenge :
To build a fresh, professional, and inspiring identity from scratch, one that resonates with students, adapts across multiple platforms, and positions the BDE as a true representative of the ENCG Fès spirit.
Summary :
The creation of the BDE ENCG Fès brand provided students with a powerful visual identity that inspires collaboration and unity.
More than just a logo, it serves as a symbol of resilience and ambition, reflecting the essence of ENCG Fès student life.